Philosophy

PHILOSOPHY

 

Perfection, in its essence, is something that no one ever will achieve. To be perfect is to be timeless, shapeless and omnipresent all at once. But if we strive for perfection in our craft, this will surely lead to progress. The pursuit of perfection is not something to ever be obtained, but to be observed. You will notice in our coffee that we take pride in what we do and that we are striving to make the perfect coffee, however un-achievable it may be.

Our pursuit is not just observed in our coffee but on an environmental, social, and cultural level as well. Our passion for eco-friendly and cultural sustainability trickles down from farm to cup. From rain forest friendly to fair trade certified coffees, we are invested in our planet and our children’s future.

Coffee farmers are the foundation on which our business is built. A great cup of coffee starts from a tiny seed in a rural farm, from the care and love of a coffee farmer, which is why we back all our Fair Trade Certified and farm direct coffees.